20 Dec Data shows interactive credit union website designs get better results
It’s one of the key concepts in Growth Driven Design – Take the data and make informed decisions on what to change and how to change it. This article shows some A/B Testing in action and the results that you can achieve.
The data is compelling: interactive websites get more engagement and conversions. That’s why interactive features are becoming more and more prominent in credit union website design.
GoodUI.org published a series of studies from organizations that put interactive features to the test. Inspired by GoodUI’s evidence, we helped Spirit of Alaska FCU launch an interactive website experience in May 2017. A few months later, we now have some interesting data to share.
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