People Don’t Buy Your Product, They Buy Your Story

People Don’t Buy Your Product, They Buy Your Story

It’s difficult, but corporate storytelling has to be the base for everything that you release on the digital and print side of your branding.

This article was originally published on The Intelligent Content Blog in advance of Michael’s keynote at the Intelligent Content Conference, produced by Content Marketing Institute. Michael offers a free course on transformational storytelling – The Red Pill .

Source: People Don’t Buy Your Product, They Buy Your Story