Marketing Metrics

Marketing Metrics

Marketing Metrics Your Boss Actually Cares About

Get Execs Excited!


Present and sell inbound marketing to your boss.


When it comes to marketing metrics that matter to your execs, report on data that matters to them. This guide will walk you through the six critical marketing metrics your boss actually wants to know.


Types of metrics that impact the bottom-line:

  • Total Costs of Marketing
  • Salaries
  • Overhead
  • Revenue
  • Customer Acquisitions

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