18 Oct 6 Web Design Tips that Improve Conversion Rates
In today’s technology-driven world, businesses need to have a professional looking website. Website design is both about looking good, and driving conversions with customers. A website should be used as inbound marketing for new prospects and works well at that task when designed and managed correctly. Having a well optimized website is the most dependable and flexible marketing tool you have.
However, if you are not happy with the conversion numbers, there is a lot of CRO or conversion rate optimization work that can be done. From the website design to working on SEO or search engine optimization, here are some tips to help you improve conversion rates.
Improve Your Web Design’s Responsiveness
In just the time between 2010 and 2014, the usage of mobile Internet boomed a huge 1721 percent for tablets and 394 percent for smartphones. Web browsing from mobiles has quickly become the norm and is not going anywhere but up.
Responsive website design will make sure that your website can adapt to the screen that it is on. Website should be designed primarily for the main device that uses them, and statistics can lead us to that decision. If 65% of your visitors use phones, then make your primary resolution user interface one for phones.
If you are looking to use a website as an online lead generation or for inbound marketing, you are going to need a strong search engine ranking. Having good SEO is very important since it will improve your rankings, make you visible, and drive traffic to your website.
The main basis of SEO after recent rule changes is:
- Good content that attracts and retains visitors
- User behavior on your website. If they hate it and leave, your rankings will drop.
- A ‘natural’ backlink profile from many different websites.
Stay above the Fold
No one likes having to scroll to find information. Good website design for businesses keeps the call to action above the fold or the point where a user needs to scroll. Also, make sure that any links and button are mobile friendly and make sense as to their placement.
A website should be designed to wow the users, while still being easy to use. You will need to know who the user is, and why they should stay on your website. Focus on how they would use the website, and make constant changes over time as statistics show you what works and what doesn’t.
Have Great Content
No matter how your website is designed, if there is no content on it, the website is a failure. Content drives traffic and conversations with your audience. While content will not create instant results, it will do so over time if you continue to create and share your content. Content can be a video, an image or an article.
Don’t fall into the trap of re-writing articles from other websites. If they don’t read naturally, your users will be able to tell and will leave the content (which will affect your search engine rankings).
When you launch a marketing campaign that is untested, you will not know what is going to happen and if it is going to reach its destination. If you are changing your website design for marketing reasons, only change a few pages at a time and see if there is a change.
There are a lot more website design issues that could improve your conversion rates. The best part is most of these can be done by your team, without the help from IT. Simply just make adjustments, and monitor to see if there is a change. The days of leaving a website static for 4 years is over, we have to continually add content and make changes to improve user behavior and retention.