23 Aug Designing The Perfect Feature Comparison Table
Some good thoughts in this article about how to make one of these tables much more effective:
Not all products are created equal. While we repeatedly buy some products almost mindlessly, for others, we take a lot of time to make a purchasing decision. For a price tag that meets a certain threshold or if we are particularly invested in the quality of a product, we want to be absolutely certain that we are making the right choice and are getting a good product for a good price.