26 Jan Digital Marketing & Data Science
Ever done your shopping online?
If so, you have probably noticed that the seller includes a list of near-similar products that are well suited for you. The idea, in fact, is common in popular e-commerce websites including Amazon, eBay, and Walmart.
Apparently, marketing and sales campaigns have continued to flourish since the advent of big data science. With B2B marketers at the helm of the entire scene, data-driven marketing and most importantly the use of analytics and data in marketing is doing well. Productivity and profitability rates are shooting in up to 6% higher than those who don’t use the information.
For the starters in the full world of digital marketing, the right tools should be in place, supplemented with the correct manpower. Without the two features, with even the best of data will be nothing, but an absolute waste of opportunities. For a start, ensure that you have the following tools to help you with the basics of data science and data analysis in your digital amrketing campaigns.
- Google Analytics
- Marketo
- SalesForce
- LoginRadius
- CrazyEgg
Essence of data science in making digital marketing more effective
Improved marketing budget management
As a marketer, keeping your expenses at their optimal is a hectic challenge. But with the use of data science, the whole campaign will be more focused and targeted, and thus you will stay within your budget.
A competitive edge
Possibly, the best news about data-driven marketing is the competitive advantage that comes with it. Information is power, and you will carefully analyze your competitors, uncover the weaknesses and eventually usurp them. Key under this category is using Social data from social media analytics tools.
Data on user experience for your digital marketing travails
Trust me; any marketer knows how user experience is vital to the eventual success of the entire campaign. Nearly all visitors will end up on the landing page, whether they are from your social media ads, contests or other sources, and you should make their travel worth their arrival. Use the heat-maps to gain insight on what side to work on in your website and boost conversions.
Data science makes it more personalized
Your loyal clients know that their visits and purchases mean a lot to you, and often strive to let themselves known. However, with a data-driven marketing strategy, the whole thing is personalized and you will let them feel that they are important to you.
Data is for fostering better buyer personas
You can actually up the sales of your firm by emulating your buyers, and profile data is the backbone of doing just that. You will have their email addresses, gender, age, educational backgrounds and locations to advance the campaign.
Data helps create better content for your audience
The common notion is, content should be relevant to who it is intended for. From data science, you can know what the audience expects from you and thus you will not end up posting misleading information. Remember, data-drove digital marketing efforts for a better space for more marketing opportunities. However, know where your audience is and what they expect from you.