Google Releases Plans to Penalize Overly Optimized Websites

Google Releases Plans to Penalize

'Overly Optimized' Sites

Google Releases Plans to Penalize

Being in the online search business, even I have been thinking that search positioning has been getting a little absurd lately.

Try to search for a part for your car sometime, and you’ll get thousands of websites that have perfectly positioned for every make and model and part under the sun.

9 times out of 10, they don’t carry what I’m looking for.

It’s just a page that is linking to another with dynamically generated content to play up to the search bots.

This adds a ton of valuable minutes weeding through the junk, which is what the search engines are supposed to be around to do. Maybe we can call it “Results Overload”…

Recently a Google engineer was quoted –

“We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect,” – Google engineer Matt Cutts

Sounds like a reasonable goal, and achievable by Google with some rigorous rule changes.

Hopefully, we can get back to what I tell our clients every day, “Content should be the number one factor in search engine positioning for your website.”

Take a few moments and write something informative once a week. Hire someone else to do it.

Whatever you do, think first – “Would I want to read this?”