14 Mar LinkedIn
LinkedIn can be a powerful tool to send company or individual messages to a directed group of businesses or network connections. Over the past year, LinkedIn has changed their interface quite a bit and several of my digital agency clients have voiced questions and concerns on how to post new content to avoid some of the seo pitfalls of duplicate content and get the best reach possible. The short of it is, use Share an Update for very simple and short messages. use Publish a Post if it is going to be a substantial message that goes beyond just an introduction to a link.
LinkedIn Share an Update – When To Use It
Updates are best for very short messages to publicize a link or just get out a quick thought.
As an Example of an update:
Darkstar Design would like to announce the launch of a new website for our client Crain Construction.
Check It out Here: https://www.darkstar-digital.com/congratulations-on-your-new-website-crain-construction/
You can also append an image to the update, and LinkedIn’s system will resize a thumbnail to best fit the available spot.
This is a quick and easy way to spread the news without having any dangers of duplicate content, and you trade on the social importance of LinkedIn to create a more powerful link for your article.
As always, write the title and content to be interesting and always apply this question to anything you post online – “Would I Read This Myself?”
Example of Share An Update on LinkedIn
LinkedIn Publish A Post – When to Use It
The Post is for times when you have more than a paragraph of text to place online and need the extra real estate to work with. It can go all the way up to full blog posts if you wish to have multiple platforms for your articles.
Be careful to not post an exact duplicate of content from your blog or other sources, as it will incur penalties with the search engines for duplicate content. Feel free to completely rework the article and come at it from a different direction if you need it in both places, but if it is just a “Hey Read This Post!” it should be relegated to an Update.
Again, you can introduce rich media to the post to add more excitement and bring more visitors to the post.
Use the H1 tag for your one liner that includes the keyword you really wish the post to rank for. ONLY USE THIS ONCE!
Use the H2 tag for lesser keywords and organizational items.
Example of Publish A Post on LinkedIn
In conclusion:
- Short messages and links to content should use an Update
- Longer messages with new content that has not been posted elsewhere should use a Post.
- Use rich media (Images and Videos) to increase views and reads on both posts and updates.
- Write the Title and Content while thinking the number one question – “Would I Read This Myself?”
Darkstar Design is a Digital Agency in Nashville, TN serving our clients all over the world.