09 Aug Mobile-Friendly Websites
Smartphones and other handheld devices are now becoming the most preferred method of accessing the Internet. In case you are running a business, and you want to attract a wider set of audience, it would probably help to create a highly responsive website design. The prevalent trend started last 2013 in the online shopping industry when they noticed an increase on the people accessing their site using their mobile device. Based on the statistics, there are 55% people using their mobile devices when shopping as opposed to the 45% of people using desktop and laptop. The numbers continue to rise over the last few years. Numbers suggest that it will make up the 70% of the total time spent on digital media by the year 2017.
A Mobile Friendly Website is a Must
More and more people are utilizing their mobile devices to access the internet. Based on the statistics, at least 2/3 of the Americans have handheld devices. Even the survey that the Google conducted is in favor of the responsive website design. According to the numbers, 74% of the online users are highly likely to visit a website that is mobile-friendly. 61% of them will likely leave a site that is not optimized for mobile viewing and around 67% of the online consumers will probably buy on a responsive website. This means that you are losing sales in the event that your website is not mobile-optimized.
Here are additional reasons on why you need to shift on a mobile friendly website.
1. Customers love responsive website design –
You need to understand the behavior of your customers. They will not be sitting the entire day in front of their laptop browsing about things over the internet. These people are always on the go, and you are more likely to receive a higher web or search traffic if your site is mobile-optimized. They want a website which they can easily view over their phone, easy navigation, great user experience and others.
2. Avoid the Google Penalty-
After Google initiated the survey about the mobile-friendly website, they released an update that tends to penalize websites that are not optimized for mobile viewing. This means that your website will have a low SERP ranking and low visibility on search engine sites in the event that your website does not have a responsive website design.
3. Avoid Losing Business-
In case you are still utilizing the more standard design, you may already notice a sharp decline in your revenue. In order to avoid this, shift to a mobile friendly website right now.
Some of the factors that make the responsive website design more popular to the mobile users would be the fast-loading feature streamlining of the site that contains outstanding product and high-quality content and a better navigation system. Increase your online presence by creating a mobile friendly website.