13 Aug Practical User Research: Creating a Culture of Learning in Large Organizations
A good read on practical ways to implement user research in larger companies. Every company really needs to work to use these techniques more in their every day workflow:
Enterprise companies are realizing that understanding customer needs and motivations is critical in today’s marketplace. Building and sustaining new user research programs to collect these insights can be a major struggle, however.
Source: Practical User Research: Creating a Culture of Learning in Large Organizations