SEO Marketing

What is it?
Connections between Channels in a Omni-Channel Marketing Effort

SEO Marketing

SEO Marketing are techniques used by digital agencies or companies to drive more visitors to a website, via search engine results. This can be accomplished through natural programming or paid advertisement.

A program often referred to as a “spider” is used by search engines to “crawl” websites searching for content pertinent to a keyword search. It indexes the website content, ranks the site according to several algorithms, and as a result moves the site higher or lower on the search rankings page.

The only strategy that companies use is to first research what keywords people are searching for that relates to their particular services. Fortunately with the internet, there are many free resources out there one can use and there are some out there that charge for this keyword search.

A good keyword tool to try out is at SERPS.

Ideally, after strategizing the best keywords and demographic audiences to approach, the best execution for SEO Marketing is building out your website with quality content that searchers are looking for, that they can use, and that they would be willing or enticed to click on a search listing for.


Outsourcing for SEO Marketing to a company and utilizing external resources can often be a great way to build a higher ranking in search engine results. Most reputable SEO Marketing companies are already paying the higher monthly fees for more efficient programs, and as a result of serving a larger group, can often save the individual user more money than paying for some of the more elaborate tracking tools themselves and navigating their way through them. When a company’s time can be better used building their business than building their site, outsourcing is the best way to go for greater saving in time and money.