04 Oct Your Web Design Is An Investment
The last few years have tremendously changed the world of Nashville web design. It’s not just as easy as putting up a website and your audience flows right in. this new world of integrated digital marketing and website design and search engine optimization demand a change in corporate thinking to address changes in prospect media and marketing consumption. Your Business website is your main base for all digital marketing and messaging. Take a deep look at your current website and ask yourself whether or not it addresses the needs of your consumers as well as the needs of your business marketing.
Time
Your B2B or B2C web design can no longer be a stationary effort. It takes a lot of time from your marketing staff and your web design agency or digital agency to sculpt your online presence into one that your ideal audience will search out and then revisit to purchase over time.
One of the new methodologies in web development and digital marketing is growth driven design. Growth driven design or GDD is a web development methodology that focuses on continuous innovation for a website. We work with our clients to Define features or needs for the website and then each month we weigh the features on a backlog to determine which 20% of the features give 80% of value to the client. We then take that shortened list and work month to month to implement those features or user interface changes or blog article on the website to increase traffic and increase visitor conversion into customers.
These new methodologies and the reality that they address will take more time from your staff. Website design is no longer a beauty contest and we have to focus on how a user will perceive and use each page and each feature within your digital marketing. this requires more than understanding of your business and a lot more in the way of communication between your business and your digital agency.
Effort
Tied in with a large amount of time involved between your business and your digital agency is a commitment to the effort involved so that all parties involved are more informed and the work flows easily. Without that effort from your business your website designer will be working in the dark and may not be able to best attract and convert your visitors.
The questions that you will need to answer for your web design agency include:
- Who Is Your Ideal Target Audience?
- How closely can you define the age group sex and further demographics of your ideal target audience?
- What Are The Goals That You Need To Achieve With Your New Web Design?
- What Are The Main Search Terms That Your Audience Uses When Searching For Your Products or Services?
- What types of contents and marketing mediums do your audience most prefer?
These questions should serve as the basis for all of your digital marketing efforts. They help your digital agency make the best choices on how when and with what content to reach out to your prospects to attract them to the website and over time convert them into customers and brand evangelists.
Talent
Talent can be a sticky point when you talk about online marketing. When your leadership comes to the realization that so much time and effort need to be put into your brand digital marketing, they will often consider how to make existing staff shoulder this burden. You really have to do a deep dive and that often brings the realization that these efforts take a lot of expertise and that one individual will often not have the breadth of knowledge and digital marketing and website design that is needed to most effectively create and maintain these web sites.
A web site designer also may not be the best choice unless they have accepted the new reality that omni-channel marketing needs more of a marketing focus then a design focus. They may not have the staff on board to take on user conversion and may be more focused as digital artists. Be sure that your chosen digital agency looks at each part of your marketing and how it builds into a holistic effort.
Conclusion
Now it is your time. your time to weigh the time effort and talent requirements for your website and for your digital marketing as a whole. Be sure to make that investment as it really is the future of your business and how you relate to your customers and future customers.
Are you looking for an affordable web design solution? Contact us to talk about how WordPress can work for you.