Darkstar Digital, a Nashville Website Design Agency, is proud to present a new video subscription website for the Titanic Channel. The Titanic Channel is a brand new venture in the digital video / media space that provides a new venue for those fascinated with the...
Good starting steps to get you out of the blocks on Instagram. We have been pleasantly surprised lately in the level of engagement from this platform when compared to Twitter for B2C clients. This article was contributed by Mark Velarga. You have an amazing brand, and you...
Schedules and ideas to help clear your mind and free your time to be more creative in everything you do. This article was contributed by Lesley Vos. Creativity is the new black. Again. While some research insists you can’t be creative if you don’t have a...
It's difficult, but corporate storytelling has to be the base for everything that you release on the digital and print side of your branding. This article was originally published on The Intelligent Content Blog in advance of Michael's keynote at the Intelligent Content Conference, produced by...
A good resource for research and how to protect the confidentiality of your employees. It has some good ways to get around major roadblocks and would lead to a much better analysis in the end. When people think about design research, the first target audience that...
Some good thoughts in this article about how to make one of these tables much more effective: Not all products are created equal. While we repeatedly buy some products almost mindlessly, for others, we take a lot of time to make a purchasing decision. For a...
A mirror to my thoughts on how bad an idea it is to put too much weight on PPC advertising in your digital marketing mix. We really have to focus on those long term relationships and creating content that people actually want to read: Chart of...
Three stories and some good advice from this article on Omni-Channel Marketing. It's a lot of work on the front end, but makes real difference in your company's long game: 4 examples of omnichannel changing the retail experience The numbers don’t lie: the days of consumers...
Great article that breaks down (with an Infographic) the short lifespan and major defining moments in "Content Marketing": How content marketing has evolved over the last decade Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has...
Here's a good article on testing for Relative Value, something that we think about all the time but never really put into concrete terms. What if you could predict how your customers were likely to respond to a specific offer? The book Predictably Irrational by behavioral...
