It's difficult, but corporate storytelling has to be the base for everything that you release on the digital and print side of your branding. This article was originally published on The Intelligent Content Blog in advance of Michael's keynote at the Intelligent Content Conference, produced by...
A good resource for research and how to protect the confidentiality of your employees. It has some good ways to get around major roadblocks and would lead to a much better analysis in the end. When people think about design research, the first target audience that...
Some good thoughts in this article about how to make one of these tables much more effective: Not all products are created equal. While we repeatedly buy some products almost mindlessly, for others, we take a lot of time to make a purchasing decision. For a...
A mirror to my thoughts on how bad an idea it is to put too much weight on PPC advertising in your digital marketing mix. We really have to focus on those long term relationships and creating content that people actually want to read: Chart of...
Three stories and some good advice from this article on Omni-Channel Marketing. It's a lot of work on the front end, but makes real difference in your company's long game: 4 examples of omnichannel changing the retail experience The numbers don’t lie: the days of consumers...
Great article that breaks down (with an Infographic) the short lifespan and major defining moments in "Content Marketing": How content marketing has evolved over the last decade Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has...
Here's a good article on testing for Relative Value, something that we think about all the time but never really put into concrete terms. What if you could predict how your customers were likely to respond to a specific offer? The book Predictably Irrational by behavioral...
A definitive checklist on getting going, and then updating and responding through Facebook. Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand...
Some great ideas on making the content creation process in agencies and companies more set in stone to reduce hours worked and increase productivity: If a big, blue genie popped out of your coffee cup, would your first wish be for more time? If so, you...
Some great notes about Relevancy and how this one factor controls all of your digital marketing. The irrepressible Michelle Joyce is my agent. She handles all of my events and speaking opportunities over on the JayBaer.com site. On her blog , she runs a Friday series...