With 2017 starting on a high note, web designers, SEO and UX experts know that boosting conversions will only arrive when the right web design and UX trends are employed. Each year typically comes with its brand-new design patterns, and this year will not be any different. Hop on the...
The single biggest and most perplexing question in the world of content marketing isn’t realizing the marketer’s desired results, but rather measuring the effectiveness of the campaign. It is such a mind boggling issue mainly because of the amount of finance and efforts channeled towards the campaign. More often than...
You are automatically losing sales if your site isn’t optimized for mobile if the latest statistics are something to go by. Ever since 2015, there have been more smartphone users browsing the web than those using their desktop PCs. What’s even startling is the latest revelation that more than 57% of...
When we look around at the dozens of content management systems that have come and gone over the past twenty years, Wordpress comes to the forefront as the long term winner. It currently serves more than 25% of all websites.That makes it a real target, as hackers use the best...
Website design today isn’t just about the art of creating and exhibiting enticing and easily recognizable brand information on a screen. Neither is it about communicating an idea about your business to the larger tech-savvy populace. As the technological space is evolving, keyword stuffing is proving to be one great...
A lot of companies and organizations and their marketing departments continually remark that their messages don’t reach the customers very well, campaign response rates are rapidly decreasing and their cost per lead is increasing dramatically. When I speak with contacts in sales and marketing I hear many reasons like ‘our services are too expensive’, ‘the competition is really stepping up their game’, ‘our marketing messages are not compelling enough’ or many other similar comments. These may be true or at least close to truth but they don’t help to fix the issue. The only question is how can a company ensure that potential and existing customers get their message - when these customers live every day online with extreme information overload.