Website design today isn’t just about the art of creating and exhibiting enticing and easily recognizable brand information on a screen. Neither is it about communicating an idea about your business to the larger tech-savvy populace. As the technological space is evolving, keyword stuffing is...

Marketing Has Changed - Is Your Business ready For The Digital Transformation? A lot of companies and organizations and their marketing departments continually remark that their messages don’t reach the customers very well, campaign response rates are rapidly decreasing and their cost per lead is increasing dramatically. When I speak with contacts in sales and marketing I hear many reasons like ‘our services are too expensive’, ‘the competition is really stepping up their game’, ‘our marketing messages are not compelling enough’ or many other similar comments. These may be true or at least close to truth but they don’t help to fix the issue. The only question is how can a company ensure that potential and existing customers get their message - when these customers live every day online with extreme information overload.

Having a digital presence across various platforms is required today to keep you ahead or even with your competitors. Here are some SEO trends that can help to drive more and better website traffic to your website to increase your conversion rate. Is Social Content Really Important? Social...

Digital marketing has changed the way business is done, allowing organizations to access even greater numbers of customers online, slashing many marketing budgets and changing the way businesses interact with customers. Each year, greater technological advances are made, prompting digital marketers to up their game...