Ideas

01 Aug Clear Website Goals

Posted at 16:40h in Mobile Websites & Apps, SEO & Marketing, Web Development

Defining extremely clear website goals for your website design or online marketing project is very important for your business' online marketing efforts. If you do not take the time to research and identidy your major goals, web development projects can quickly go off the deep end and become ineffective for reaching your customers.

28 Jul Inbound Marketing

Posted at 02:00h in Inbound Marketing, Marketing, Omni-Channel Marketing

What Exactly Is Inbound Marketing vs Content Marketing?

When HubSpot coined the term “inbound marketing” back in 2006, they loosely defined it as meaning: “a methodology that focuses on making quality content that pulls individuals toward your company and products.” Defining that differently, inbound can be defined as the conjunction of high quality content and a selection of “magnetic” techniques for online marketing in digital agencies.

26 Jul Great SEO – How Long Does It Take?

Posted at 02:00h in Inbound Marketing, SEO & Marketing

For SEO experts, when customers ask to how long will it take for their site to get positioned and found in search, it is often one of those unanswerable questions. For example, budget must be considered and also if it is a brand new website or direction. A new domain name change will also severely impact your website rankings until the engines have a chance to normalize your results.

25 Jul 5 Ways Mobile Friendly Content Increases Site Traffic

Posted at 02:00h in Mobile Websites & Apps, Web Development

With the quantity of mobile users surpassing desktop users, now like never before, it is an indispensable effort for your company to improve mobile-friendly content onyour site to take advantage of your prospects' mobile device traffic. With a mobile-friendly site, you'll likely notice a higher rate of mobile visitors retention when the content is easier to read on their devices. The outcome is an increase in mobile traffic and a decrease in bounce rates.

21 Jul Is Your Website Your Best Salesperson?

Posted at 02:00h in Mobile Websites & Apps, Web Design

What if your best salesperson came to work early and stayed late consistently, working perseveringly throughout the day? What if this individual likewise works every evening, weekend, and late into the night? Your super salesperson does not only do this but is a superb communicator who can build strong relationships and inspire potential customers with a profound comprehension of your business. Outlandish? Probably if your optimal salesperson is human. It's totally workable for your business website.

17 Jul What is Omni-Channel Marketing?

Posted at 17:13h in Business, Digital Marketing

We live in a fast-moving world; the struggle to keep up with the meaning of new terms and terminologies, and a highly tech-savvy population is also enmeshed in the constant change and complexity created by the digital marketing environment.

The use of such terminologies and their diverse appellations has an inestimable impact on consumer - marketer relationships. An example of such terminology is the word “omni-channel” which has other appellations such as omni channel, omnichannel and omin-channel. The designations are not surprising though, each is a subjective deduction of distinct brand usages with different industry authorities. Irrespective of any form omni-channel marketing takes, it is distinct from multichannel marketing.

15 Jul How To Use Pokemon GO For Marketing

Posted at 09:03h in Marketing

Pokémon GO, a free-to-play augmented reality (AR) and location based mobile game/app is part of the Pokémon franchise. It was released this month for iOS and Android devices. The game asks players to capture, battle, and train creatures, called Pokémon, that appear throughout the real world. It makes use of your mobile devices GPS and camera (And Contact List!).

12 Jul Nashville Web Design

Posted at 08:00h in Nashville Web Design, Web Design

Although we are known for grooming up and coming country music stars, Nashville, Tennessee is also a booming place for the latest and greatest in technology, more specifically web design. Nashville's tech employment is largely due to our rise as a

11 Jul A Web Design Company Is Your Best Resource

Posted at 07:05h in Business, Marketing, Web Design

With the changes over the past few years in online user behavior, your customers and prospects now have a tremendous amount of power and choice in the buying process. The web developer that you choose for your next project should be more than just a 'web guy'. They have to understand the fundamentals of integrated marketing, and be focused on how to extend your website to be your best salesman.

08 Jul Are you losing business because of your website design?

Posted at 08:00h in Branding/Identity, Content Creation, Digital Marketing, Inbound Marketing, Mobile Websites & Apps, Web Design, Web Development

First Impressions Matter

Let's be honest – Today, people will Google before they shop, visit online review sites like Yelp before they visit a restaurant and “Check-In” on Facebook throughout the day. As a result, you need your online presence to fully represent your business. Starting with your website design, buyers are making choices about your business regardless of whether they have ever been to your store, eatery or office. They're liable to reject you altogether if your site doesn't reflect the sort of experience your business ought to offer. How do you know when it is time for a website redesign?